Monday, September 21, 2009

Ad Concept: Twitter Advertisment Campaign

Hello All,

After listening to an old song from the "Jackson 5" on a compact disc called "The Essential Michael Jackson" (Disc 1 of 2). The song being "Rockin Robin" sung by young "Michael Jackson". Got my mind wondering due to the song lyrics that this would be a great ad campaign for "Twitter".

By centering the visuals of the advertisement around the song lyrics. Which in turn as a form of cross-branding can be a homage to the late great "King of Pop".

Down below is the song lyrics:

Jackson 5 - Rockin' Robin Lyrics
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He rocks in the tree tops all day long
Hoppin' and a-boppin' and singing his song
All the little birdies on Jaybird Street
Love to hear the robin go tweet tweet tweet

Rockin' robin, tweet tweet tweet
Rockin' robin' tweet tweetly-tweet
Blow rockin' robin
'Cause we're really gonna rock tonight

Every little swallow, every chick-a-dee
Every little bird in the tall oak tree
The wise old owl, the big black crow
Flappin' their wings singing go bird go

Rockin' robin, tweet tweet tweet
Rockin' robin' tweet tweetly-tweet
Blow rockin' robin
'Cause we're really gonna rock tonight
Yeah yeah

Pretty little raven at the bird-band stand
Told them how to do the bob and it was grand
They started going steady and bless my soul
He out-bopped the buzzard and the oriol

He rocks in the tree tops all day long
Hoppin' and a-boppin' and singing his song
All the little birdies on Jaybird Street
Love to hear the robin go tweet tweet tweet

Rockin' robin, tweet tweet tweet
Rockin' robin' tweet tweetly-tweet
Blow rockin' robin
'Cause we're really gonna rock tonight

Pretty little raven at the bird-band stand
Told them how to do the bop and it was grand
They started going steady and bless my soul
He out-bopped the buzzard and the oriol

He rocks in the tree tops all day long
Hoppin' and a-boppin' and singing his song
All the little birdies on Jaybird Street
Love to hear the robin go tweet tweet tweet

Rockin' robin, tweet tweet tweet
Rockin' robin' tweet tweetly-tweet
Blow rockin' robin
'Cause we're really gonna rock tonight

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This song is practically a head scratcher why the developers of "Twitter". Haven't gone this route by obtaining a license from the Jackson estate to utilize this old "Jackson 5" song.

It's a no brainer for an advertising campaign through various forms media devices.