Saturday, May 30, 2009

Game Resale Concept: Game Publishers Keeping Profits On Game Resales

Hello All,

I have read many a time how game publishers be they EA (Electronic Arts), Sony, Microsoft, THQ, amongst others lament. On how they are losing royalties when consumers of games (gamers) resale they're game title as a "trade-in". At places like Blockbuster, Hollywood Video, GameStop, or at a small business video game retailer. Where the aforementioned retailers above resale a used game or basically rent them out to their customer base. All the while extending the shelf life of a game title at the expense of the game publisher.

What if a game publisher turns the table on such a secondary market? By beating those secondary market resellers of games at they're own game. (pun fully intended)

The manner of which I see this could benefit the game publisher and the consumer at the same time. Since the gamer / consumer will need an incentive in order to part with their hard copy of a game title.

The game publisher will offer a 50% off retail store credit with the game publisher E-Commerce site. Besides offering the consumer a future 10% discount on any future game they purchase from their E-Commerce site. There can be other marketing or publicity incentives like a free T-Shirt of a game title of their choice, etc...

What this will do is lower the circulation of "Traded Games" in the secondary market. From the usual retailers that skirt the game publishers in paying additional royalties in reselling a game title. Be it as a "used product" or on a continual basis as a "rental product" at POS. (Point of Sale)

When a gamer (consumer) does sell back their game title to the game publisher. The publisher will send out a CD / DVD mailer sleeve postage paid. At no cost to the consumer in order to return the hard copy of the game title. There could be additional requirements such as including the original game manual. But that will be up to the discretion of the game publisher policy in buying back used games they once sold previously.

Behind the scene once a game publisher receives the used game into their inventory. They can "Re-Purpose" the game title, as in ascribing a new unique CD Key to the disc. Including updating the game disc with any additional game patches since the original product sold at retail. Once the game disc has been refurbished it can be resold by the game publisher as a "Used Game Title". At a reduced price point from their game publisher E-Commerce site or anywhere else in their distribution network of retail outlets.

The savvy game publishers could even make offers to purchase back game title discs from their rival game publishers. Where for a small processing fee they ship back in volume to the original game publisher the used game title. Where the original game publisher can "re-purpose" the used game procured from their competitor game publisher for resale.

All the while the consumer (gamer) gets the incentives of store credit and a future discount of a game purchase. From the proprietary E-Commerce site the game publisher owns and operates exclusively. A win / win situation for the consumer and game publisher at the expense of retailers of trade in's and rentals. That have cheated game publishers of their royalties in full due.

Saturday, May 23, 2009

Entertainment Media Concept: Plotline Perspectives

Hello All,

This concept I would rather credit to Mr. Clint Eastwood when he directed 2 versions of the same film. Being that of the WWII Pacific battle of "Iwo Jima". One being from the allied American perspective and the other from the Japanese Empire point of view.

My suggestion is to take this concept and give a twist for a popular entertainment IP (Intellectual Property) franchise. Popular entertainment IP suggestions could be: Star Trek, Lord of The Rings, Harry Potter, DC Comics, Marvel Entertainment, or in my example below Star Wars.

The "Perspectives Treatment" is not limited to such blockbuster hit films at the box office. It can span other forms of entertainment mediums, such as: print (magazine or novels), music, Internet (videos or websites), etc...

Let's take for example a popular hit film like "Star Wars" the original Episode 4 that started it all for director "George Lucas". Using the "Perspectives Treatment" Episode 4 would be redone using the main and sub-plot lines of an array of secondary "heroes & villains". From the bias of the Galactic Empire in psychology and motivations in the story telling process. Offering additional content from the same time line of Episode 4 of the Star Wars Universe. Where the story is told from the view of the Galactic Empire as being justified if not righteous in its own presumption of their own actions.

Basically re-writing the Star Wars tale from the view of the Empire. In future renditions of the "Perspective Treatment" the bias can be from the "Rebels" or from the "Civilian Populace". All the while following the main story plot line but adding secondary in-depth sub-plot lines. With an entire additional cast of "Heros & Villains" so as to give the IP brand additional legs in its story telling.

That is in a nutshell what the "Perspectives Treatment" is all about.

Atrayo's Personal Creativity In Terms Of Abstract Solutions

Hello All,

Within this blog site of mine since 2005 I have been sharing my hobby of creative solutions. That often double as potential business opportunities for the inclined. Or technological directions for the brave of heart that wish to pursue them with the means to pull it off.

The original solutions I have shared here at least in my awareness of them being new and unique. Is only a sampling of what I have recorded in my notebooks over the years as a personal hobby. So for those readers who think "wow" what has been shared on this humble blog site is interesting. This has only been a peek or a crack opening of the treasure chest I have been gifted with in life thus far.

I try to share those novel and unique solutions here that will have the most impact on society at large. I hope one day this hobby of mine becomes a career outlet instead. Perhaps with a firm like "Accenture" or the like in the future, who knows?

Thank you for those who have taken a keen interest in my blog site.

It's appreciated.

Thursday, May 21, 2009

Jewels of Truth Quotations & Favorite Quotes of The Month

Hello All,

Sorry, for my absence the past few weeks with updating this blog site. My computer's motherboard went bust and I had it in the shop awaiting a replacement. But it's alright now, thankfully.

Without a further adieu here are the next three all original "Jewels of Truth". Enjoy!


858) For lonely people can have the company of God(dess) the maker of creation. For the grandeur of God can fill in the role of all the much needed relationships. For as much God can shine within you like the torch of life. Attracting to you all the souls that can uplift your mood to a place of harmony. Be calm and know in God's company all things are in order for the lonely of being. That the pain of solitude shall pass to be a fore long memory. To invoke this blessed union with God(dess) all you need is unconditional Love in your heart. In order to grow your relationship with your creator God(dess). Amen.
---Ivan Pozo-Illas / Atrayo.

859) What we call free will is a tremendous gift from God. This gift is but a chance to fulfill our role in life for the highest good of all. Or we can ruin this gift by wasting ourselves and our environment around us into oblivion. However a God(dess) of absolute Love will always redeem us with the benefit of a grace that is everlasting. Do we exercise this gift of "freewill" with prudence or do we waste it by our personal misgivings for each passing moment? That is our gift to decide the outcome. Amen. ---Ivan Pozo-Illas / Atrayo.

860) Gratitude and Hope go hand in hand as Sisters, where each values what is presented. Gratitude allows for the thanksgiving for what is "Now", and for what has been given. Hope allows for a future form of gratitude to be expressed and perhaps shared with many more souls. Gratitude and Hope are both wonders of the heart that continue to give long after they have occurred. Amen.
---Ivan Pozo-Illas / Atrayo.


A person may rise to the highest degree of contemplation even when busily occupied. ---St. Mary Euphrasia Pelletier. "Embrace The World"

What we do for ourselves dies with us. What we do for others and the world remains and is immortal. ---Albert Pine.

There is only one way out of the world's thinking, just as there was only one way into it. Understand totally by understanding totality.
---A Course in Miracles. "Totality of the Kingdom" Chapter 7; Paragraph 10; Verse 9-10.