Friday, January 13, 2006

MMO Marketing & Sales Concept: Manufacturer Game Coupons or Mail-In Rebates

Hi All,

Recently there have been a slew of MMO (Massively Multiplayer Online) game beta's (secondary software testing stage) being conducted. From such MMO game titles like: Dungeon & Dragons Online, Auto Assault, RF Online, Pirates of the Burning Seas, and so forth.

I got to thinking what if as a "Thank You Bonus" to alpha or beta tester players to a MMO. Give them via a link for a online print out or direct through postal mail a game publishers manufactures game coupon or mail-in rebate form. Much like Symantec does with mail-in rebate promotions for redeemable cash with a proof of purchase submission. Or a $5 to $10 US discount coupon that can be used at any retailer or a specific cross promotion with a select retailer. Ala Best Buy or a E-Commerce website like Ebgames.com (Electronics Boutique) as common US retailers of game titles sold enmasse.

This has yet to be used as an enticements by game publishers. Except of course those magazine inserts from a certain retailer that give a discount of using their clip off coupon. Or purchase one single player game title and get a discount for the game title you really want to purchase to begin with.

So those in the game industry marketing and sales departments please take heed.