Monday, August 15, 2005

Advertising Concept: Local TV Ads On Scrolling Marquee


This concept is borrowed from the cable news broadcasters. Where they have that horizontal scrolling marquee with text news of the day by category. My spin on the scrolling marquee would include additional advertising space also in text. But for local television ad spots during a commercial break. So whilst the cable provider is displaying national commercial advertising. The marquee would display local TV ads to the audience.

Of course the costs of such advertising would be drastically cheaper than a fully produced studio quality commercial. The marquee ads can include promotional codes for consumers to use to redeem during a purchase.

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