Tuesday, June 15, 2010

Ad Concept: Courier Service Advertisement Campaign

Hello All,

A while ago I listened to an older "Stevie Wonder" song titled "Signed, Sealed, Delivered, I'm Yours". Which got me thinking, has there ever been an advertisement campaign using this song previously? If not, why hasn't the courier service providers be they: UPS (United Parcel Service), Fed Ex (Federal Express), DHL, or USPS (U.S. Postal Service) ever capitalized on this song for an advertisement campaign?

Allow me to place the lyrics of this entire song below for your viewing pleasure.

Stevie Wonder: Signed, Sealed, Delivered I’m Yours

Like a fool I went and stayed too long
Now I'm wondering if your love's still strong
Oo baby, here I am, signed, sealed delivered, I'm yours

Then that time I went and said goodbye
Now I'm back and not ashamed to cry
Oo baby, here I am, signed, sealed delivered, I'm yours

Here I am baby
Oh, you've got the future in your hand
(signed, sealed delivered, I'm yours)

Here I am baby,
Oh, you've got the future in your hand
(signed, sealed, delivered, I'm yours)

I've done a lot of foolish things
That I really didn't mean
Hey, hey, yea, yea, didn't I, oh baby

Seen a lot of things in this old world
When I touched them they did nothing, girl
Oo baby, here I am, signed, sealed delivered, I'm yours, oh I'm yours

Oo-wee babe you set my soul on fire
That's why I know you are my only desire
Oo baby, here I am, signed, sealed delivered, I'm yours

Here I am baby
Oh, you've got the future in your hand
(signed, sealed delivered, I'm yours)

Here I am baby,
Oh, you've got the future in your hand
(signed, sealed, delivered, I'm yours)

I've done a lot of foolish things
That I really didn't mean
I could be a broken man but here I am

With your future, got your future babe (here I am baby)
Here I am baby (signed, sealed delivered, I'm yours)
Here I am baby, (here I am baby)
Here I am baby (signed, sealed delivered, I'm yours)
Here I am baby, (here I am baby)
Here I am baby (signed, sealed delivered, I'm yours)

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Great music always add an additional dimension to any sort of visual medium. Be it for TV commercials or other content programming for television.

Let's hope ad agencies are paying attention on what could be for a courier service clientele.