Sunday, February 28, 2016

Gems of Opportunity: Marketing Event Concept: "Mircosoft Xbox One Don't Fumble The Chance To Make Good With Snoop Dogg"



Hello All,

This is rather an impromptu "Gems of Opportunity" marketing event conceptual design based on the incident back on last January 14th. Where the rap artist known as "Snoop Dogg" gave on his Instagram account an explicit diatribe against Mircosoft's Xbox One video game console online service. The video lasts 16 seconds, but I'm sure his sentiment is echo'ed by tens of thousands of their customers.


(*Note: Explicit F-Bombs are used in this short video clip.)

Mr. Snoop Dogg in disgust at the end of the video briefly states he doesn't want to be forced to go to the competitor video game console and online service of "Sony's Playstation 4". If either Mircosoft or Sony has Discretionary Marketing Budgets for Golden Opportunities this is the time to turn this unfortunate incident into Sweet Lemonade.

Here is an article online from Fortune magazine regarding what happened in depth. "Fortune.com: Snoop Dogg Complains to Bill Gates After Xbox Live Outage"

“A message to Xbox One, Microsoft, or whoever the f—,” he said in the video. “Ya’ll f—in’ server is f—in’ whack.”
Snoop was apparently responding to a brief outage on Microsoft’s Xbox Live gaming platform yesterday. He claims that he had an issue playing games online with others and called on everyone at Microsoft to fix the problem.
“Is it that difficult to play somebody online?” Snoop asked.
But he wasn’t done. Snoop, who obviously hasn’t kept up with much of what is happening at Microsoft lately, didn’t direct his diatribe to the Xbox team or even Microsoft CEO Satya Nadella. Instead, he called on the company’s co-founder to get him back on the digital gridiron. ---Don Reisinger. (Fortune Magazine) Jan. 14th, 2016.
My marketing event concept is as follows since not a peep has occurred since Snoop's video went viral online over a month ago. Not to kiss up although it can be seen as a publicity stunt of sorts. Is two fold to convert this black eye for "Mircosoft" into a boon as the Summer months are fast approaching.

First, throw a charity football celebrity party in honor of "Snoop Dogg". Inviting his posse of friends and associates to play their video games of football online. Inviting other current famous football athletes that are active and a couple that are now retired. Those NFL (National Football League) athletes can be active in the philanthropic scene as well. Microsoft by sponsoring this celebrity party can select a charity that both "Snoop Dogg" and the NFL can agree upon. Mircosoft can also make a sizable donation for the charity where a fund raiser at the party occurs. Those friends and friends of friends of Snoops posse can be pited against the NFL athletes and others online in football video game matches. This can capitalize on the Esports trend that is sweeping gamers worldwide by inviting spectators to watch. In order to generate charitable dollars as the fund raiser event, with any other potential sponsors placing matching charitable gifts on what is raised overall.

Inviting XBox One developers and Mircosoft CEO "Mr. Satya Nadella" to the event as well. Using their attendance to directly speak to the colorful concerns "Snoop Dogg Voiced Overall". However it doesn't stop there to offer all Xbox One online service customers an apology and a solemn guarantee to do better. Which includes for every major online outage all Xbox One customers receive an incentive of some sort to compensate them for their down time.

Second, to offer "Snoop Dog" a commercial Mircosoft Xbox One spot to spoof the basis of his video diatribe. To make light of in a humorous manner his colorful video and to promote the Xbox One platform overall. Be it any "Madden" video games or other games that may be debuting soon for gamers / customers.

To galvanize this momentum by having a series of Microsft hosted events on Twitch.com to simulcast "Snoop Dogg" gaming online on the Xbox One. With any of the games he did on the commercial spots on television or online media. Which can include offering prizes to the viewers on the Twitch channel and the gamer's he played a round with on the Xbox One online service.

This is how one takes an unsavory incident with another disgruntled celebrity that ties in with another company's demographic of installed customer base. To scale up the incident by flipping it into a Win / Win scenario by creating a positive turnaround. All the while by gaining supportive publicity for the company, supporting an existing charity mission, and keeping the once disgruntled celebrity engaged with their product / service.

Although if Microsoft does Fumble This Opportunity then Sony can seize upon this or a similar marketing event turnaround in their favor for the Win!

Ivan "Atrayo" Pozo-Illas, has devoted 21 years of his life to the pursuit of clairvoyant automatic writing channeling the Angelic host. Ivan, is the author to the spiritual wisdom series of "Jewels of Truth" consisting of 3 volumes published to date. He also channels conceptual designs that are multi-faceted for the next society to come that are solutions based as a form of dharmic service. Numerous examples of his work is available at "Atrayo's Oracle" blog site of 10 years plus online. Your welcome to visit his website "Jewelsoftruth.us" for further information or to contact "Atrayo" directly.