My marketing event concept is as follows since not a peep has occurred since Snoop's video went viral online over a month ago. Not to kiss up although it can be seen as a publicity stunt of sorts. Is two fold to convert this black eye for "Mircosoft" into a boon as the Summer months are fast approaching.
First, throw a charity football celebrity party in honor of "Snoop Dogg". Inviting his posse of friends and associates to play their video games of football online. Inviting other current famous football athletes that are active and a couple that are now retired. Those NFL (National Football League) athletes can be active in the philanthropic scene as well. Microsoft by sponsoring this celebrity party can select a charity that both "Snoop Dogg" and the NFL can agree upon. Mircosoft can also make a sizable donation for the charity where a fund raiser at the party occurs. Those friends and friends of friends of Snoops posse can be pited against the NFL athletes and others online in football video game matches. This can capitalize on the Esports trend that is sweeping gamers worldwide by inviting spectators to watch. In order to generate charitable dollars as the fund raiser event, with any other potential sponsors placing matching charitable gifts on what is raised overall.
Inviting XBox One developers and Mircosoft CEO "Mr. Satya Nadella" to the event as well. Using their attendance to directly speak to the colorful concerns "Snoop Dogg Voiced Overall". However it doesn't stop there to offer all Xbox One online service customers an apology and a solemn guarantee to do better. Which includes for every major online outage all Xbox One customers receive an incentive of some sort to compensate them for their down time.
Second, to offer "Snoop Dog" a commercial Mircosoft Xbox One spot to spoof the basis of his video diatribe. To make light of in a humorous manner his colorful video and to promote the Xbox One platform overall. Be it any "Madden" video games or other games that may be debuting soon for gamers / customers.
To galvanize this momentum by having a series of Microsft hosted events on Twitch.com to simulcast "Snoop Dogg" gaming online on the Xbox One. With any of the games he did on the commercial spots on television or online media. Which can include offering prizes to the viewers on the Twitch channel and the gamer's he played a round with on the Xbox One online service.
This is how one takes an unsavory incident with another disgruntled celebrity that ties in with another company's demographic of installed customer base. To scale up the incident by flipping it into a Win / Win scenario by creating a positive turnaround. All the while by gaining supportive publicity for the company, supporting an existing charity mission, and keeping the once disgruntled celebrity engaged with their product / service.
Although if Microsoft does Fumble This Opportunity then Sony can seize upon this or a similar marketing event turnaround in their favor for the Win!